A marketing coach for profit-driven founders

I help small and midsized businesses grow through marketing leadership, proven systems and bespoke strategies.

Growth isn't luck

Successful brands know that an effective marketing strategy and execution plan require expertise and discipline. This leadership generates customer-first thinking, powerful insights and great work.

HOW I HELP BRANDS

I operate at the intersection of marketing, leadership and management, providing brands with the tools and services they need to achieve profitable, predictable growth.

FOUNDATION

Unit economics, marketing mix, branding and tech stack are pillars for profitable growth. I'll help you organize them.

VISION

From market opportunity identification to scalable marketing strategies, I'll help you build a unique growth plan.

EXECUTION

With the right growth levers in place, I'll help you integrate marketing operations and optimize your team's workflows.

Hi, I'm Jason

I help DTC brands grow from $1M to $15M+ by building lean, full-funnel marketing systems that convert—without the bloated overhead. Think of me as a CMO who still runs ads.

I partner with founder-led DTC brands to build and optimize email/SMS retention systems; run Meta and Google ads with high-performing creative; test and iterate funnels, offers, and customer journeys; implement CRO and AI-powered automation to scale profitably; and hire and structure in-house marketing teams that actually deliver

Previously, I served as the head of marketing for Dr. Killigan’s, a pioneer in direct-to-consumer, eco-friendly pest control products. Prior to that, I served as the chief marketing officer of Alitura, an award-winning skincare brand backed by Bulletproof founder Dave Asprey.

In my free time, my wife and I explore the backcountry. I also mentor at-risk youth and serve on the Board of Directors of the Redding Parks & Trails Foundation.

BRANDS I'VE HELPED

They said it

References are available by request.

"Jason’s ability to precisely pinpoint positives and pain-points in ad-related data and analytics is what sets him apart in the industry. Gifted in premonition, his careful strategy of distributing our ad spend saved us hundreds of thousands of dollars while acquiring cold traffic customers at the lowest CAC cost and HIGHEST ROAS we have ever had in 10 years running as a business. A 10/10 rating of skillset and execution. A joy to work with."

"Jason and I have been working together for over 5 years. He has helped us tremendously with the marketing of our institute. We are continually impressed with his creativity and ability to help us communicate our message. Over the years, his prompt responses to the changes we present have always been met with design and market exposure far beyond our expectations. Jason has also provided many of the offices we serve with the same diligence and expertise that has accelerated their own success. It is so reassuring to know that we have someone who strives for excellence in all he does. We look forward to working with Jason for years to come."

"There is a parable that tells of a person finding a hidden gem in a piece of land and selling everything they had in order to acquire it. Sometimes you run into rare hidden gems in life that are totally worth embracing. Jason McCormick is one of those amazing, rare gems! He is completely committed to his own growth as a person and a leader, while also relentlessly figuring out how to help raise up and elevate everyone else around him. He is authentic and a person of action, always bringing his whole self into situations and following through on all of his commitments."