A marketing coach for profit-driven brands

I help ecommerce companies grow through marketing leadership, proven systems and bespoke strategies.

Growth isn't luck

Successful brands know that an effective marketing strategy and execution plan require expertise and discipline. This leadership generates customer-first thinking, powerful insights and great work.


I operate at the intersection of marketing, leadership and management, providing brands with the tools and services they need to achieve profitable, predictable growth.


Unit economics, marketing mix, branding and tech stack are pillars for profitable growth. I'll help you organize them.


From market opportunity identification to scalable marketing strategies, I'll help you build a unique growth plan.


With the right growth levers in place, I'll help you integrate marketing operations and optimize your team's workflows.

Jason McCormick

Hi, I'm Jason

I’m the director of marketing for Dr. Killigan’s, a pioneer in direct-to-consumer, eco-friendly pest control products. Previously, I served as the chief marketing officer of Alitura, an award-winning skincare brand backed by Bulletproof founder Dave Asprey.

As a full-stack marketing leader by training, I have 13+ years of experience building brands and teams, and growing businesses in various B2B and B2C markets.

In my free time, my wife and I explore the backcountry. I also mentor at-risk youth and serve on the Board of Directors of the Redding Parks & Trails Foundation.


CBS Interactive
Off The Farm
AMN Healthcare
Orange County Thermography
Dr. Killigan's
American City Business Journals


References are available by request.

Dr. Bill Amalu
Dr. Bill AmaluExecutive Board Officer, International Thermographic Society
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"Jason and I have been working together for over 5 years. He has helped us tremendously with the marketing of our institute. We are continually impressed with his creativity and ability to help us communicate our message. Over the years, his prompt responses to the changes we present have always been met with design and market exposure far beyond our expectations. Jason has also provided many of the offices we serve with the same diligence and expertise that has accelerated their own success. It is so reassuring to know that we have someone who strives for excellence in all he does. We look forward to working with Jason for years to come."


Peruse my content for do-it-yourself tips on marketing, leadership and management.

Work with me

Looking for help with your marketing strategy and systems? I’d love to learn more about your brand and the problems you’re trying to solve.