Hi, I'm Jason
I help DTC brands grow from $1M to $15M+ by building lean, full-funnel marketing systems that convert—without the bloated overhead. Think of me as a CMO who still runs ads.
I partner with founder-led DTC brands to:
Build and optimize email/SMS retention systems
Run Meta and Google ads with high-performing creative
Test and iterate funnels, offers, and customer journeys
Implement CRO and AI-powered automation to scale profitably
Hire and structure in-house marketing teams that actually deliver
Previously, I served as the in-house Marketing Director (Head of Marketing) at Dr. Killigan’s Inc., an international pioneer in eco-friendly pest solutions, where I led direct-to-consumer marketing and oversee creative and marketing teams. Prior to that, I served as the Chief Marketing Officer of Alitura, an award-winning skincare brand backed by Bulletproof Founder Dave Asprey.
Alongside my in-house experience, I also work as a fractional CMO and media buyer, helping fast-growing brands scale with smart systems—not headcount. I bring hands-on leadership and tactical execution, operating at the intersection of marketing, team-building, and AI-powered growth. I believe the future of DTC marketing is lean, fractional, and powered by AI, and I help brands stay ahead of that curve.
Here are my key results:
Doubled revenue and built an 8-figure run rate for a DIY pest control brand through international expansion, new SKUs, and a subscription model
Increased YoY revenue by 170% and 12-month LTV by 79% for a premium snack brand while keeping the team lean with AI tools and contractors
Tripled revenue and achieved profitability in 60 days for a skincare brand by combining hands-on media buying with a full-funnel marketing system
Lowered new customer acquisition costs by 23% and increased Meta ad revenue by 115% without adding headcount for another premium skincare brand
Built scalable, data-driven systems and led team operations across 3 brands—all without growing internal marketing teams
Launched and scaled paid membership and subscription programs for a premium snack brand to drive retention and predictable recurring revenue
Increased AOV by 22% and tripled monthly new customer acquisition through offer testing and funnel optimization for a premium snack brand
Secured national press coverage (Today Show, New York Times) to boost brand credibility and accelerate top-of-funnel growth for a DIY pest control brand
Led the rollout of OKRs, SOPs, and forecasting models to align teams and improve planning accuracy across functions for a DIY pest control brand
Oversaw high-performing teams across email, paid media, CRO, and influencer channels—while staying lean and profitable
Outside work, I have a wife, step-daughter and son-in-law. While my wife and I live in Redding, Calif., our adult children live in Brussels, Belgium. My wife and I are passionate about volunteering; she helps human-trafficking victims and I tutor at-risk youth. I also serve on the board of directors of the Redding Parks and Trails Foundation, a non-profit organization supporting parks, trails and open spaces in our community.
I hold a Bachelor’s degree in Business Administration with a concentration in Organizational Leadership, graduating with a 4.0 GPA in all major coursework and earning entry into the Alpha Sigma Lambda Honor Society.
If you’re ready to future-proof your brand with marketing leadership built for what’s next, I’d love to talk.
Work with me
Looking for help with your marketing strategy? I’d love to learn more about your vision and the problems you’re trying to solve.