About

I help DTC brands grow from $1M to $15M+ by building lean, full-funnel marketing systems that convert—without the bloated overhead. Think of me as a CMO who still runs ads.

I partner with founder-led DTC brands to:

• Build and optimize email/SMS retention systems

• Run Meta and Google ads with high-performing creative

• Test and iterate funnels, offers, and customer journeys

• Implement CRO and AI-powered automation to scale profitably

• Hire and structure in-house marketing teams that actually deliver

Previously, I served as the in-house Marketing Director (Head of Marketing) at Dr. Killigan’s Inc., an international pioneer in eco-friendly pest solutions, where I led direct-to-consumer marketing and oversee creative and marketing teams. Prior to that, I served as the Chief Marketing Officer of Alitura, an award-winning skincare brand backed by Bulletproof Founder Dave Asprey.

Alongside my in-house experience, I also work as a fractional CMO and media buyer, helping fast-growing brands scale with smart systems—not headcount. I bring hands-on leadership and tactical execution, operating at the intersection of marketing, team-building, and AI-powered growth. I believe the future of DTC marketing is lean, fractional, and powered by AI, and I help brands stay ahead of that curve.

Here are my key results:

• Doubled revenue and built an 8-figure run rate for a DIY pest control brand through international expansion, new SKUs, and a subscription model

• Increased YoY revenue by 170% and 12-month LTV by 79% for a premium snack brand while keeping the team lean with AI tools and contractors

• Tripled revenue and achieved profitability in 60 days for a skincare brand by combining hands-on media buying with a full-funnel marketing system

• Lowered new customer acquisition costs by 23% and increased Meta ad revenue by 115% without adding headcount for another premium skincare brand

• Built scalable, data-driven systems and led team operations across 3 brands—all without growing internal marketing teams

• Launched and scaled paid membership and subscription programs for a premium snack brand to drive retention and predictable recurring revenue

• Increased AOV by 22% and tripled monthly new customer acquisition through offer testing and funnel optimization for a premium snack brand

• Secured national press coverage (Today Show, New York Times) to boost brand credibility and accelerate top-of-funnel growth for a DIY pest control brand

• Led the rollout of OKRs, SOPs, and forecasting models to align teams and improve planning accuracy across functions for a DIY pest control brand

• Oversaw high-performing teams across email, paid media, CRO, and influencer channels—while staying lean and profitable

Outside work, I have a wife, step-daughter and son-in-law. While my wife and I live in Redding, Calif., our adult children live in Brussels, Belgium. My wife and I are passionate about volunteering; she helps human-trafficking victims and I tutor at-risk youth. I also serve on the board of directors of the Redding Parks and Trails Foundation, a non-profit organization supporting parks, trails and open spaces in our community.

I hold a Bachelor’s degree in Business Administration with a concentration in Organizational Leadership, graduating with a 4.0 GPA in all major coursework and earning entry into the Alpha Sigma Lambda Honor Society.

If you’re ready to future-proof your brand with marketing leadership built for what’s next, I’d love to talk.